BCLP
Direct mail campaign mail-out
Size: 297mm x 105mm pop-up, 352mm x 193mm x 16mm mailer box.
Finishing: Litho print, die-cutting, LED circuit board with batteries, electric ink pen, laser-cutting & hand assembly.
Date: 2020
Internal pop-up mailer with LED circuit board light activated by electric ink. The circuit included 20 LED lights. Thematically the pop-up references several key sectors of BCLP’s real estate portfolio (data centres, malls, corporate skyscrapers, manufacturing plants and shipping distribution centres).
Pop-up unlighted before applying electric ink.
Closeup of lighted pop-up right hand side.
Closeup of lighted pop-up left hand side. Top left corner shows application of silver electric ink.
Front cover of pop-up printed spot colours with white foil and spot UV world map illustrated in dots linking to the ‘connect the dots’ theme.
Closeup of spot varnish pixel world map.
Outer box mailer front made from thick fluteboard.
Inner contents of box mailer showing cello wrapped pop-up card and electric ink pen.