De Vorm
New product showroom promotional mail-out
Size: SRA5 landscape
Finishing: Litho print, foil & laser-cutting.
Date: 2023
Direct mail campaign promoting De Vorm’s new showroom. The pop-up illustrates De Vorm’s furniture, lighting and acoustic treatment products.
The campaign’s tagline was ‘Unfolding a world of possibilities…’
Various architectural features from the showroom were illustrated in the pop-up including a layered keyhole archway.
Close-up detail of the couch, side table and lights.
Angled view of layered archway, chairs and tables.
Close-up of intricate laser-cut detailing.