NTT
Direct mail campaign LED light-up mail-out
Size: 420mm x 148mm pop-up, 476mm x 235mm x 18mm mailer box.
Finishing: Digital print, zund-cutting, LED circuit board with button activation and batteries, laser-cutting & hand assembly.
Date: 2022
Internal pop-up mailer with LED circuit board lights activated by buttons. The circuit included 16 bright LED lights activated by 6 buttons. The pop-up illustration could be lit up and then turned off by a reset button. Thematically the pop-up shows 6 stages within the manufacturing process where NTT can offer support with their private 5G network capabilities.
Close-up of ‘Digital transformation’ 3D pop-up illustration.
Close-up of ‘Control’ 3D pop-up illustration.
Close-up of ‘Connectivity’ 3D pop-up illustration.
Close-up of ‘Speed’ 3D pop-up illustration.
Close-up of ‘Productivity’ 3D pop-up illustration.
Close-up of ‘Security’ 3D pop-up illustration.
Outer box mailer front made from thick fluteboard.
Inner contents of box mailer with pop-up insert on the bottom.
Healthcare sector mailer. Thematically the pop-up shows 6 stages within the healthcare process where NTT can offer support with their private 5G network capabilities.
Close-up of ‘Digital transformation’ 3D pop-up illustration.
Close-up of ‘Control’ 3D pop-up illustration.
Close-up of ‘Connectivity’ 3D pop-up illustration.
Close-up of ‘Speed’ 3D pop-up illustration.
Close-up of ‘Productivity’ 3D pop-up illustration.
Close-up of ‘Security’ 3D pop-up illustration.